The key document against which we measure our progress is Well? What Do You Think? the report of the biennial Public Attitudes Survey.
This survey is commissioned and funded by the Scottish Government and carried out by an external market research company using a random sample of about 1200 people from the Scottish population.
This report is able to tell the ‘see me’ campaign key things, such as:
- What percentage of people have experienced mental ill health directly?
- How many people would not want anyone else to know if they had a mental health problem?
- How many people think that people with mental health problems are to blame for their own condition?
- How many people say they would find it difficult to talk to someone with a mental health problem?
- What proportion of the sample think that people with mental health problems are often dangerous?
The next survey is due to be published in mid 2009. ‘see me’ has been able to track progress across three surveys so far: 2002, 2004 and 2006 (published 2007) and this has helped us to refine the work of the campaign. For example:
