| The following questions should be considered if you are planning any form of communications for example a poster, leaflet or advertisement. In fact regardless of what type of communication you are planning completing a communications brief is always a good idea. |
| What do you hope to achieve with this piece of communication? What are your defined aims and objectives? |
| Who is the target audience? |
| What is the main message? |
| What do you want your audience to do or think as a result of the communication? |
| What tone should the communication adopt? |
| What communications channels have you considered to reach your target audience - newsletter, email, workshop/meeting, leaflet, poster etc? |
| What format have you been considering? E.g. leaflet or poster size |
| Are there any guidelines on imagery and style of imagery to use/not to use? eg positive not negative, colour not black & white. |
| Are there any constraints? eg logos, campaign-look, are there existing templates you can use to save money? |
| Is there any supporting material? E.g. part of an existing suite of material, reference material, market research |
| What is the competition? E.g. what is your communication competing with for your audience’s attention? |
| How will we know if the communication works (ie evaluation)? |
| What is the delivery date? |
| Who is the project manager and who are the approvers? |
| What is the budget? |
