[your address]

[date]

[name of contact person]
[job title]
[company name]
[company address]
[company postcode]

Re: [article name, programme title and episode, ad campaign etc.]

Dear [contact name or Madam/Sir],

On [date], I [read, saw, listened to] the [article name, programme title, ad campaign] on / in [magazine, newspaper, programme]. Please find enclosed a copy of the offending article.

I was very disappointed by your depiction of people with mental health problems because [give details of the way in which the media coverage was inflammatory, inaccurate or unfair and try to include some facts to add weight to your argument].

I very much hope that you will respond with a [public apology, retraction, change in policy]. I look forward to hearing from you about how you intend to resolve this issue. If I have not heard from you by [set a time limit] I will be taking up my complaint with the [Advertising Standards Authority, Broadcasting Standards Commission, Independent Television Commission, Press Complaints Commission] and nominating you for Mind's Bigot of the Year awards.

Yours sincerely,

[sign]
[your name]
Enclosures: [state any documents you have enclosed]
Cc: [copy to a more senior member of staff at the organisation, and insert their name / job title here]

[your address]

[date]

[name of contact person]
[job title]
[company name]
[company address]
[company postcode]

Re: [article name, programme title and episode, ad campaign etc.]

Dear [contact name or Madam/Sir],
On [date], I [read, saw, listened to] the [article name, programme title, ad campaign] in [magazine, newspaper, programme].

I was deeply moved and impressed by your coverage of mental health issues because [give details of the way in which the media coverage will help to reduce stigma, and try to include some facts to illustrate this].

I look forward to seeing more coverage like this, and will be nominating you for [Mind's Journalist of the Year award / Mental Health Media's Awards for positive broadcast coverage] in recognition of your positive approach to mental health.

Yours sincerely,
[sign]
[your name]

Enclosures: [state any documents you have enclosed]
Cc: [copy to a more senior member of staff at the organisation, and insert their name / job title here]