Download the summary plan document
The Plan for 08 – 11 sets out
one vision:
- A Scotland in which all people with mental health problems are fully equal and included.
four aims:
- To change public understanding, attitudes and behaviours so that the stigma and discrimination associated with mental ill-health is eliminated.
- To enhance the ability of people to challenge stigma and discrimination.
- To ensure that all organisations value and include people with mental health problems and those who support them.
- To improve media reporting of mental ill-health.
… eight objectives:
- Deliver a social marketing campaign which uses a range of media and approaches to deliver improved general public attitudes and behaviours towards those of us with mental health problems and those who support them.
- Deliver social marketing campaigns to specific target audiences in order to tackle inequality and address multiple stigma and discrimination.
- Engage the participation of people with experience of mental ill-health and those who support them as benefit to the campaign, and in order to encourage individual and collective stands against stigma
- Improve the standard of media reporting of mental ill-health
- Run a specific social marketing campaign to challenge stigma in public services, and particularly in health services
- Encourage the take up of anti-stigma initiatives in local areas across Scotland, building local capacity to take effective action.
- Develop and strengthen relationships between individuals across Scotland and the campaign to encourage wider involvement in campaign action.
- Add significantly to the body of public knowledge about stigma, its impact and how best to tackle it
‘see me’ works to
Change public attitudes and behaviour towards people with mental health problems.
Involve people with direct experience of stigma
We try to work in accordance with ‘see me’s values. We will try hard to be:
· Inclusive
· Respectful
· Collaborative
· Effective